July 11–17, 2024 archive, via the Telluride Tourism Board. The original update combined a July Fourth holiday result with forward-looking booking pace for later dates. All figures below belong to that dated report; they are not current room availability, prices, air schedules or a real-estate outlook.
The report put July Fourth holiday-weekend total destination occupancy at 76%, described as 14% ahead of 2023. ADR was $585, described as flat year over year. Paid occupancy was reported 20% higher and RevPAR 19% higher. Those are different measures; the figures should not be combined as if they described the same denominator.
For the remainder of July, the original text reported total occupancy pacing 5% below 2023 and ADR 4% higher. For the full month, it reported total occupancy 2% lower, paid occupancy 4% lower and ADR 2% higher. The earlier FAQ incorrectly applied the full-month 2% ADR increase to the remainder-of-month period; those periods are separated here.
The daily graphic compares July 11–25, 2024 with the corresponding 2023 dates. It is an occupancy forecast, not proof of the final nights sold.
August’s reported pace was 2% ahead in total occupancy, flat in paid occupancy and 6% higher in ADR. September was reported 12% behind in total occupancy, 21% behind in paid occupancy and 6% lower in ADR. The update suggested that September operators consider specials or booking incentives; that was a dated business suggestion, not an instruction for current pricing.
The update proposed the holiday and festival calendar as an explanation for the monthly shift. Its wording that a majority of the Labor Day/Film Festival days fell in August was imprecise: the 51st Telluride Film Festival’s official dates were August 30–September 2, 2024, spanning both months. Calendar placement can affect comparisons, but this snapshot does not quantify how much of the change it caused.
The monthly graphic’s rounded 2024 versus 2023 total-occupancy labels are 34% versus 32% for May 23–31; 49% versus 51% for June; 59% versus 60% for July; 44% versus 43% for August; 33% versus 38% for September; and 18% versus 18% for October 1–20. The May and October labels cover partial months.
The original air update described July and August bookings as more than 15% ahead year over year, September slightly ahead and October flat. It attributed a large share of gains to mainline jets on the Denver–Montrose route and suggested local or regional travelers might account for some of the increase. That caveat matters: air bookings are not a direct count of Telluride vacation visitors.
The report also called for greater exposure for Denver Air flights to Telluride and said a baseline winter 2024–2025 schedule was available, with changes expected. These are historical airline-planning observations, not today’s routes or seat availability.
The original MTJ and TEX passenger graphic separates inbound and outbound bars across late June and July. It does not print exact daily counts, and this article does not reconstruct them from bar heights.
Occupancy pace describes reservations or reported usage at the time of the update, not a final result. Total occupancy and paid occupancy are different measures. Average daily rate (ADR) and revenue per available room (RevPAR) describe lodging performance, not home prices or guaranteed rental income. The reproduced material does not supply the full property sample, weighting or reporting methodology.
Year-over-year percentage changes are not the same as percentage-point differences between occupancy rates. Rounded graphic labels may not reproduce a narrative change calculated from unrounded source data. For current travel, consult the Telluride Tourism Board, the accommodation and the carrier. For a property decision, obtain property-specific income, expense and rental-permission evidence separately.