Mountain Rose Realty — Telluride, Colorado
Telluride Air and Lodging: July 11 - 17 — featured image

Telluride Air and Lodging: July 11 - 17

By 2 min read
Life @ Telluride

Via Telluride Tourism Board

LODGING UPDATE

The July 4th holiday weekend finished strong, with total destination occupancy 14% ahead of last year at 76%, and a flat average daily rate (ADR) of $585. Paid occupancy was 20% higher than 2023, resulting in a 19% increase in revenue per available room (RevPAR). 
 
The rest of the month is tracking slightly behind last year, with total occupancy pacing 5% lower than 2023, and ADR up by 4%. With the bump during the 4th and lower trends for the remainder of July, total destination occupancy for the month is 2% lower than July 2023, paid occupancy is pacing 4% behind, and ADR is 2% higher. 
 
August is currently pacing 2% ahead in total occupancy and paid occupancy is flat, while ADR is 6% higher. The increases are most likely due to a majority of days over Labor Day/Film Festival falling in August rather than September as they did in 2023. This also creates a shift in September metrics, where total occupancy is currently pacing 12% behind last year, paid occupancy is down 21%, and ADR is 6% lower. September metrics indicate an opportunity for lodgers to offer specials or booking incentives to move the needle in a positive direction. 

With the summer marketing campaign live, and booking windows shorter than winter months, lodging metrics can change quickly. Stay tuned for up-to-date lodging forecasts in the weekly Peak Sheet to ensure your business is properly prepared! 



AIR UPDATE

Weekly air bookings continue to outpace YOY numbers, including a surge in close-in bookings for July and August. Both months are now up 15%+ with September just up and October flat. A large share of the gains are on the new mainline (large) jets on the DEN-MTJ route, with a likely higher level of local and regional usage. Taking that into account when forecasting tourism traffic, visitor numbers are likely several points lower than the pacing above. All markets are doing well, with the Denver Air flights to TEX still needing added exposure with your client bases. The Winter 24-25 baseline schedule is also live, with changes and additions coming over the next couple months.

Whether you're a frequent visitor or considering a move to Telluride, staying informed about local air and lodging trends is crucial. At Mountain Rose Realty, we provide up-to-date insights to help you make the best decisions for your travel or relocation needs. From understanding seasonal occupancy trends to navigating the local real estate market, our team, led by Anne-Britt Ostlund, is here to guide you. Explore Telluride's stunning homes for sale and discover why so many choose to call this picturesque town home. Stay tuned for more updates and expert advice on Telluride real estate.

Frequently Asked Questions

How did Telluride lodging perform during the July 4th holiday weekend?
The July 4th weekend finished strong with 76% total destination occupancy—14% ahead of 2023—and an average daily rate of $585. Paid occupancy was 20% higher than last year, resulting in a 19% increase in revenue per available room (RevPAR).
What are the lodging trends for the rest of July 2024?
The rest of July is tracking slightly behind 2023, with total occupancy pacing 5% lower and average daily rates up 2%. For the full month, destination occupancy is 2% lower than July 2023, though paid occupancy is down 4% and ADR is up 2%.
Why is August 2024 expected to outpace last year in occupancy?
August is pacing 2% ahead in total occupancy and 6% higher in average daily rate, largely because Labor Day and the Film Festival fall in August this year rather than September as they did in 2023.
How are air bookings to Telluride trending for summer and fall 2024?
Weekly air bookings continue to outpace year-over-year numbers, with July and August both up 15%+ due to a surge in close-in bookings and increased traffic on the new mainline jets serving the DEN-MTJ route. September is up and October is flat.
What opportunity exists for lodgers in September?
September metrics indicate an opportunity for lodgers to offer specials or booking incentives, as total occupancy is pacing 12% behind last year, paid occupancy is down 21%, and average daily rates are 6% lower.