This archive preserves the June 23–29, 2023 update published June 26, 2023. Its lodging forecasts and air-booking comparisons describe the weeks then ahead and the 2023 summer season. The retained charts and figures are historical, not current availability or final-season results.
Destination occupancy for the next two weeks was 52%, reported as 4% higher year over year, while ADR was $557, down 7%. The update expected much of that growth over the July Fourth long weekend.
Across that five-day holiday window, total paid-and-owner occupancy was forecast at 55%, up 15% from 2022, with ADR of $656, down 11%. Mountain Village’s holiday occupancy was reported as 31% ahead year over year; Town of Telluride’s was 7% behind.
For the full summer, total and paid occupancy were both pacing 2% ahead of 2022, at 39% and 31% respectively. Destination ADR was $593 versus $618, reported as 4% lower. Mountain Village’s summer occupancy was 38%, up 9%, and ADR was $568, down 9%. Town of Telluride occupancy was 41%, down 6%, while ADR was $625, up 4%.
The original update cautioned that shorter summer booking windows meant these forecasts could change quickly.
Following a softer spring, weekly bookings put the summer total about 5% ahead. June was ahead by double digits, July and August by a few percentage points, and September and October were roughly even to slightly behind. Traffic was expected to be spread relatively evenly over the following weeks, including July Fourth.
Early winter schedules were available when the update was published. Use the current airline schedule for a new trip rather than that 2023 announcement.
The holiday, two-week and full-summer figures should be read separately. Total occupancy includes owner use in the holiday comparison and is not interchangeable with paid occupancy. Town and village results also differ; a destination average does not describe every lodging property.
The report does not measure home-sale demand or an individual rental’s net income. Ask Mountain Rose Realty for a property-specific comparison if you are evaluating ownership, with current restrictions, expenses and dated sales evidence.
For current visitor information and the weekly Peak Sheet, use the Telluride Tourism Board business resources. Check Colorado Flights Alliance and the operating airline for current routes, dates and availability.