Mountain Rose Realty — Telluride, Colorado
Telluride Air and Lodging: June 20 - 26 — featured image

Telluride Air and Lodging: June 20 - 26

By 2 min read
Life @ Telluride

Via Telluride Tourism Board

LODGING UPDATE

The summer season starts picking up as we head into late June and early July. Total occupancy over the next two weeks is pacing 13% ahead of 2023, with the next four days significantly ahead of last year due to Bluegrass timing. Total occupancy over Bluegrass weekend is 6% behind last year’s festival at 71%, and average daily rate (ADR) is 18% lower at $692. 
 
Looking ahead to the 4th of July holiday, the destination is pacing 7% ahead of last year at 59%, and average daily rate (ADR) is flat. Total occupancy peaks at 69% on the evening of the 4th, which is 16% ahead of 2023. 
 
ADR and total occupancy are both pacing 1% ahead for the remaining summer months. July is currently 1% ahead YOY, August is pacing 6% higher, September is 8% behind and October is tracking ahead by 4%. 

With the summer marketing campaign live, and booking windows shorter than winter months, lodging metrics can change quickly. Stay tuned for up-to-date lodging forecasts in the weekly Peak Sheet to ensure your business is properly prepared! 

AIR UPDATE

After a sluggish start, summer bookings have continued to pace up week to week through May and into early June. Summer (May-Oct) is now pacing up approximately 10-12% overall. May finished well ahead with the added capacity, and the core months (June-Sep) are pacing up 8-10%, with June and July up roughly 10%, August up around 8%, September flat, and October down 10%.

A large share of the gains are on the new mainline (large) jets on the DEN-MTJ route, with a likely higher level of local and regional usage. Taking that into account when forecasting tourism traffic, visitor numbers are likely several points lower than the pacing above.

As we look forward to an exciting summer season in Telluride, it’s clear that the town's charm and vibrant events continue to attract visitors from far and wide. Whether you're planning a visit for the Bluegrass Festival, the 4th of July celebrations, or just to enjoy the breathtaking scenery, there's always something to look forward to in Telluride. If you're considering making this beautiful place your permanent home, Mountain Rose Realty is here to help. Led by Anne-Britt Ostlund, our team is dedicated to finding you the perfect Telluride home. Stay tuned for more updates on Telluride real estate trends and tips for making the most of your time in this incredible destination.

Frequently Asked Questions

How is Telluride lodging occupancy performing in summer 2024 compared to last year?
Overall, summer lodging is pacing 13% ahead of 2023 over the next two weeks. However, performance varies by period: Bluegrass weekend is 6% behind last year at 71% occupancy, the 4th of July is pacing 7% ahead at 59%, and the remainder of summer is tracking 1% ahead. August is notably strong at 6% ahead, while September is 8% behind.
What is the average nightly rate for lodging during Bluegrass weekend versus the 4th of July?
During Bluegrass weekend, the average daily rate (ADR) is $692, which is 18% lower than last year. For the 4th of July period, ADR is flat year-over-year, meaning rates are holding steady with 2023 levels.
How are summer air bookings trending to Telluride Regional Airport?
Summer air bookings (May–October) are pacing up approximately 10–12% overall, with the core months of June through September up 8–10%. June and July are roughly 10% ahead, August is up 8%, September is flat, and October is down 10%. Much of the growth is driven by new mainline jets on the Denver–Telluride route.
Which summer months in Telluride are showing the strongest lodging growth for 2024?
August is the strongest performer at 6% ahead of last year, followed by October at 4% ahead and July at 1% ahead. September is the weakest month, tracking 8% behind 2023.