October 2022 seller-selection guide. Choosing a listing professional involves trust and a clear comparison of services, responsibilities, communication, marketing approach, experience, conflicts, and contract terms. Compensation is negotiable; there is no universal commission percentage.
Interview more than one professional and ask each to explain the proposed scope of services, compensation, duration, termination, marketing plan, expected expenses, cooperation or referral arrangements, and how offers and conflicts will be handled. The National Association of REALTORS® explains that broker compensation is negotiable and not set by law. Ask each professional to document the particular services, costs and compensation proposed for your sale.
A professional may help organize a sale process, but no agent can promise the best price, fastest sale, lowest stress, or a particular outcome. Read proposed agreement terms and seek legal advice for questions about contract rights or obligations.