A useful home-marketing plan explains what will be done, when it will happen, who is responsible and how the seller will review progress. This article was first published in March 2021. The channels discussed here are planning topics; the services, costs and timing for a current listing should be set out in the actual brokerage agreement and marketing plan.
Discuss when the listing can become active, which information and photographs are needed, the seller’s instructions and the applicable MLS requirements. An immediate launch is not appropriate for every property. Confirm the description, dimensions, included features and showing instructions before distribution, and establish a process for correcting errors.
Ask where the listing is expected to appear, what syndication settings apply, whether any placements are paid, and how updates reach other sites. Display depends on the relevant agreements, permissions and receiving services. Do not assume that a listing appears on every portal or that a historic network-size figure describes current distribution.
Discuss which photography, floor plans, video, virtual tours, property pages, brochures or digital flyers would help explain this home. The plan should name the deliverables, production schedule, approval process, costs and usage rights. Check that photographs and descriptions accurately represent the property and distinguish staged or illustrative material where applicable.
Confirm whether signage, a brochure box, QR links or open houses are appropriate and permitted for the property. Agree on placement, access arrangements and who will respond to inquiries. A QR code is useful only if its destination works and provides accurate current information.
Ask which broker outreach, email campaigns, advertising or social posts are proposed, who the audience is and what the budget covers. Review actual current channel participation rather than relying on a 2021 claim about premium memberships, a 900-site network or access to 600 agents. Distribution volume by itself does not demonstrate buyer interest or a sale.
Agree on the frequency and content of updates: verified inquiries, showing feedback, current competition and any proposed changes to price or presentation. Website views and advertising impressions have different definitions and are not the same as qualified buyers, offers or completed sales.
Mountain Rose Realty can discuss a plan for the specific property. Obtain the agreed services, compensation, term, costs and responsibilities in writing, and ask how changes will be approved. No marketing channel can guarantee a buyer, price or closing date.