Published October 10, 2025, this update recorded fall lodging conditions and early bookings for winter 2025–26. Dates later than publication are forecasts or booking pace, not completed stays. The original five charts are retained below.
The source reported that the prior two weeks, supported by leaf viewing and weddings, closed at 54% total paid-plus-owner occupancy, reported as 3% ahead of the comparable 2024 period. For October 9–19, occupancy was pacing at 30%, reported as 3% behind 2024, while ADR was 16% higher.
The daily chart showed 47% for Friday, October 10 and 24% for Monday, October 13. On publication day, that Monday value was still a forecast. The retained chart compares each date with the prior-year series; it does not show a completed drop in occupancy.
The May 22–October 19 summer reporting window was pacing 3% behind 2024 in occupancy, with ADR up 3%. May, June and July were behind; August and September were described as slightly ahead, and October as 6% behind. The rounded monthly chart reads 2025/2024: May 30%/34%, June 48%/49%, July 62%/66%, August 59%/58%, September 50%/50%, and October 37%/40%. Rounded chart values can obscure small differences in the underlying figures. This season had not fully closed on October 10.
For December 1–April 5, total occupancy was reported 3% ahead with ADR up 1%. Every month was described as ahead except March, reported 3% behind. The rounded winter chart shows December 19%/18%, January 26%/25%, February 32%/31%, March 25%/25% and April 1–5 at 13%/10%, comparing 2025–26 with 2024–25.
Paid occupancy was reported as 16% versus 17%, described in the source as 5% behind. The displayed whole numbers differ by 1 percentage point and imply roughly a 6% relative decline; the reported 5% may use unrounded values. These were early bookings around two months before winter, not final occupancy.
Summer air passenger performance was described as near flat, about 2% behind the prior year. September was near flat to slightly ahead, and October was more than 5% ahead in the update. The summer passenger chart combines MTJ and TEX; it is not a count of Telluride property buyers.
The winter plans included more than double the Los Angeles service, a 17% increase in Houston capacity, and new Southwest Saturday service from Nashville in March. Early winter bookings since Labor Day were reported 7% behind the comparison period. The discussion of a two-week holiday pattern was a planning outlook; historical schedules and booking pace do not confirm that every planned flight later operated.
The original update attributed to an RRC/CU Leeds study estimates that air travel supported nearly 60% of tourism economic activity and 50% of all economic activity, along with 62% of tourism jobs and 50% of all jobs. It also described more than 80% of San Miguel County’s economy as tourism related. Those are attributed study claims in this archive; the underlying study period and definitions are not supplied here for independent reconstruction.
The accompanying 2014–2024 graphic compares MTJ/TEX passenger totals with combined Telluride and Mountain Village sales taxes. Two series moving together do not, by themselves, prove that air service caused a tax change or establish a home’s future value.
These destination lodging figures describe the reporting sample and booking position at the time of publication. Total occupancy includes paid and owner occupancy where specified; average daily rate (ADR) is a lodging measure. Neither the destination average nor air passenger bookings establish the revenue, permitted rental use, expenses, or resale value of an individual home.
Original source link: here.
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