This May 22, 2025 archive records the lodging and air outlook available before Memorial Day and Mountainfilm. The headline names May 22–28, while the original charts extend through June 5 and the summer season. Later dates represent reservations or forecasts as of publication.
For May 22–October 19, summer total occupancy was pacing at 35%, reported 2% ahead of 2024, with ADR of $551, down 1%. May 22–31 occupancy was 29% versus 33% in the comparison period. The source reported a 14% decline; the rounded percentages imply 4 percentage points, or roughly 12%, so the source’s relative change is not exactly reproduced by those displayed values.
The next two weeks were pacing at 28% occupancy, reported 13% behind, and ADR of $320, down 1%. The daily forecast peaked at 40% on Saturday, May 24, then generally eased before a June 5 date that was ahead of its comparison. These are dated forecasts, not proof of completed occupancy.
The narrative reported weekend occupancy at 37% versus 43%, about 14% lower on a relative basis and 6 percentage points lower. Weekend ADR was $343, reported 14% higher. The Mountainfilm chart uses a holiday-aligned Thursday–Sunday comparison, with 2025/2024 values of 33%/36%, 39%/44%, 40%/47% and 36%/45%. Its aligned comparison differs from the same-date daily chart, so the two displays should not be treated as identical date sets.
The summer monthly chart shows 2025/2024 occupancy pace: May 29%/33%, June 42%/42%, July 45%/44%, August 39%/36%, September 28%/28% and October 14%/13%. The May and October labels cover partial months. These rounded monthly rates are not a simple substitute for the full-season calculation.
The update described summer air bookings as roughly flat year over year after a weak April and a May recovery. May and Memorial Day were down a few points; June was near flat; July and the July 4 period were slightly ahead. August was behind overall but ahead for the new concert week; September was near flat at an early stage. The passenger and weekly-booking charts track different measures and should not be combined into one total.
The retained Colorado Flights Alliance schedule was for summer 2025 and listed service through Telluride (TEX) and Montrose (MTJ). Its advertised nonstop routes included Denver, Phoenix, Dallas, Chicago and Houston, with airline-specific dates and frequencies. The graphic itself notes that flight times and schedules can change; it is a historical planning reference, not current availability.
The Telluride Tourism Board’s summer marketing campaign had launched in early May. The original update invited tourism partners to keep listings and offers current. That invitation is part of the 2025 record and does not establish that the same campaign or offers are available now.
These destination lodging figures describe the reporting sample and booking position at the time of publication. Total occupancy includes paid and owner occupancy where specified; average daily rate (ADR) is a lodging measure. Neither the destination average nor air passenger bookings establish the revenue, permitted rental use, expenses, or resale value of an individual home.
Original source links: Telluride.com · Original tourism source.
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