Published January 29, 2025, this update looked ahead to late January and February. Although its headline ends February 5, the daily lodging chart runs January 30–February 13. It also includes Presidents’ Week and the wider winter season, all viewed from the publication date.
The source reported total occupancy at 57% versus 63% for the next two weeks and described the change as 8% lower year over year. The displayed rounded values differ by 6 percentage points and imply about a 9.5% relative decline; without the unrounded inputs, the stated 8% cannot be reproduced exactly. ADR was reported at $793, 9% above the comparison period.
Total occupancy here includes paid and owner stays in the destination sample. It should not be relabeled hotel occupancy. The daily forecast spans January 30–February 13 and varies substantially by day.
For Presidents’ Week, both total and paid occupancy were described as 5% ahead. Total occupancy was reported at 67%, with the chart’s peak at 73% on Friday, February 21. These were advance bookings, not a confirmed result for the holiday.
For the first quarter, total occupancy was reported 4% behind: January down 8%, February down 4% and March near flat. ADR was 6% higher and revenue per available room (RevPAR) was near flat. RevPAR and ADR describe lodging performance; neither is a homeowner’s net profit.
The rounded winter monthly chart compares 2024–25 with 2023–24: December 35%/36%, January 49%/53%, February 61%/63%, March 50%/50% and April 1–6 at 19%/26%. It covers a broader window than the first-quarter narrative.
Winter air bookings were described as near flat to slightly ahead overall. December 2024 had finished 3% ahead. January and February were still down a few points, with the gap narrowing, while March was reported 8% ahead. Weekly booking performance around Presidents’ Day was described as fairly even.
The “All Winter Passengers” graphic includes estimated forward Southwest figures. Later travel dates therefore were not completed passenger counts. The separate MTJ and TEX chart distinguishes inbound from outbound passengers by day; it should not be read as distinct visitors or housing demand.
The original Telluride Tourism Board campaign invited lodging partners to promote winter specials. Offers and snow conditions discussed at the time require separate current checks; this archive does not establish present availability or make an investment-timing recommendation.
These destination lodging figures describe the reporting sample and booking position at the time of publication. Total occupancy includes paid and owner occupancy where specified; average daily rate (ADR) is a lodging measure. Neither the destination average nor air passenger bookings establish the revenue, permitted rental use, expenses, or resale value of an individual home.
Original source link: Telluride.com.