This August 18, 2023 archive preserves the lodging and air snapshot available that week. The headline names August 18–24, while its charts and narrative cover later summer dates, Film Festival weekend and early winter bookings. Future dates were forecasts or reservation pace.
The source described the coming weeks’ occupancy as 14% ahead of 2022, with ADR up 3%. The daily forecast ranged down to 33% on August 28 and up to 77% on September 1. These values were future occupancy projections when published.
The narrative reported Film Festival weekend occupancy at 72%, up 13%, and ADR at $947, near flat. The separate Thursday–Sunday chart instead shows 2023 rates of 73%, 77%, 77% and 75%, alongside 2022 rates of 63%, 68%, 68% and 66%. Their simple averages do not reproduce the narrative’s 72%; the archive does not supply the weighting, exact sample or timing needed to reconcile them. Both the chart and reported narrative are retained rather than silently treating them as the same calculation.
For August 18–October 15, total occupancy was reported at 39%, 4% ahead, with ADR up 1%. Within that outlook, Mountain Village was reported 15% ahead year over year while the Town of Telluride was 10% behind. These relative changes apply to their respective samples and are not percentage-point changes or a measure of property-price growth.
The full-season monthly chart covers a different period. It shows 2023/2022 occupancy of May 18%/21%, June 49%/50%, July 60%/60%, August 52%/49%, September 42%/43% and October 15%/15%. Future months were still pace at publication.
The early winter outlook reported destination occupancy of 19%, up 7%; Mountain Village at 22%, up 18%; and the Town of Telluride at 15%, down 12%. These were early reservation comparisons, not final winter performance.
Summer air performance was reported 10% ahead overall. The original narrative grouped July and August as “finished” about 15% ahead, but August was still underway on the August 18 publication date. July could be a completed month; August must be read as a month-to-date or booking outlook unless a later observation date is established.
The update attributed increased travel from core markets partly to heat. That was the source’s explanation, not causal proof from the passenger chart. September and October were described as near flat year over year, while final winter schedules and bookings were still early and soft.
The daily graphic shows inbound and outbound passengers separately across mid-August into early September. It does not show a completed count of unique visitors and should not be converted into a housing-sales forecast.
These destination lodging figures describe the reporting sample and booking position at the time of publication. Total occupancy includes paid and owner occupancy where specified; average daily rate (ADR) is a lodging measure. Neither the destination average nor air passenger bookings establish the revenue, permitted rental use, expenses, or resale value of an individual home.
Original tourism source: Telluride Tourism Board. For a property-specific discussion, contact Mountain Rose Realty.